Bio

Sam Brettschneider is a photographer and marketing strategist focused on helping athletic and performance brands grow through clear positioning, strong visual storytelling, and disciplined digital execution. A Stevenson University graduate, he built his foundation in sports media and brand storytelling through hands-on work in fast-paced athletic environments, developing a style that combines creative instinct with strategic purpose. His background includes work in professional lacrosse, serving as a lead photographer during the early seasons of the Premier Lacrosse League and continuing to contribute visual media to the sport. 

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As Director of Marketing & Business Development at Performance Academy, Brettschneider leads initiatives centered on brand growth, enrollment development, and revenue expansion. His work spans website strategy, lead generation systems, digital campaigns, sponsorship outreach, CRM, and pipeline development, and new business opportunities, including merchandising and training platform initiatives. Known for connecting creative direction with operational execution, he builds scalable marketing systems that turn visibility into measurable action while strengthening the Academy’s brand presence and long-term growth.